"This product is much more of a me-too offering".
The HomePod can scan the space around it to optimize audio accordingly. But he saw a big negative - it is more expensive.
Apple's senior vice president of Worldwide Marketing Philip Schiller said: "Apple reinvented portable music with iPod and now HomePod will reinvent how we enjoy music wirelessly throughout our homes".
And along with that, HomePod can also perform Siri enabled functions like if you need to ask some basic Siri Questions or ask Siri to read the latest news from the internet, or you want to have the HomeKit controls (HomeKit are devices which let you control home devices like lights, garage, door, Air conditioners and more).
Also worth noting: Apple didn't announce support for any music services beyond its own Apple Music. "The focus on music is smart and Apple can leverage Apple Music to compete with Google and Amazon", he said. "They're really looking to make [the iPad pro] a productivity tool". On its website, Apple describes it simply as getting an immersive listening experience no matter where HomePod is placed. In the image below, we see an alleged audio device with a small base stand coupled with a tripod and rectangular display. The company "can't afford to yield valuable real-estate in the heart of people's homes to Amazon, Google and others", said Geoff Blaber, research analyst at CCS Insight. It clearly costs more than the other brands but Apple is confident that the product and its state-of-the-art features will justify its price. I think when people listen to it, they are going to be shocked over the quality of the sound, and of course it does a lot of other things. That's because Apple doesn't wants to boast about its AI prowess, but instead wants to get the consumers excited with its audio.
Cook also used the Apple keynote to show off new iPad and Mac computer models, as well as provide glimpses at coming versions of the software powering the technology titan's devices. The speaker features an Apple-designed upward-facing woofer, paired with the custom A8 chip, enabling bass management through real-time software modelling.
"There is so much momentum building around these speakers that it would be hard for Apple not to come out with one", said industry analyst Patrick Moorhead of Moor Insights & Strategy.