Two themes caught my imagination - the first is the continued effort to bring more productivity-enhancing features to Apple software.
While "Do Not Disturb" modes already have their place on all sorts of phones and tablets on both iOS and Android, I'm usually also afraid to leave a work or personal message unanswered or leave people in the dark about my activity. A customisable dock, such as the one on the Apple Macbook laptops, will be available on iPads.
The money can be stored on a virtual card and used with Apple Pay, which Apple expects will be accepted in 50 percent of US retailers by the end of the year.
Apple offered some hints about new capabilities in the next iPhone, including about so-called augmented reality, in which digital information is overlaid on real-world images. The possibilities are stupendous. The upcoming iOS 11 will also function with a select number of devices. We're not sure if this will be more convenient than using your voice, but it appears that the feature is inside the Accessibility menu.
Cook also announced that Amazon's video app will come to Apple's TV streaming box later this year. It has redesigned this marketplace. Finally, the app will feature a new voice that is more natural sounding, and joining that will be a new interface with follow-ups and suggestions.
Notes is also getting a built-in scanner, meaning users will now be able to scan printed documents, import them into Notes, and then add their signatures or other handwritten content. It asked developer to make all submitted apps on the App Store to be 64-bit compatible by June 2015. Referring to the speakers' mechanical details like its virtual surround sound, Phil Schiller, Apple's marketing chief, said, "You don't have to know what any of that is; just know that it sounds incredible". My first impression is, it certainly promises to be a lot more engaging experience for end-users.
Even existing apps like Pokémon GO will benefit from the company's new APIs with the ability to add sophisticated object tracking and on-screen visual effects. And the iPhone 8 can't run a "boring" version of iOS.