KEEPING IT REAL WITH VR New iMacs unveiled Monday at Apple's annual conference for software programmers are getting better displays and graphics capabilities.
"It's so cool, we really believe it is going to take your home music experience to the next level", Apple chief executive Tim Cook said of the new device.
"Apple is a company that deeply cares about music and wants to deliver a great audio experience to the home", Cook said. It can be used alone or wirelessly synced up with other speakers, and it has built-in Siri for answering questions and taking commands.
HomePod is Apple's first major new hardware product since the Apple Watch's release in 2015, and it comes at an important time for the company.
Apple pitched its speaker as primarily a music device, saying it links tightly with the company's Music streaming app, which brings in US$10 (RM43) in revenue per user each month. Of Amazon's other Alexa-enabled devices, perhaps most anticipated is the Echo Show, its "hands-free camera and style assistant", with its 7-inch colour screen at $230 in the U.S. (no United Kingdom release date is announced yet).
Analysts said Apple is playing to its strength in the music industry by focusing on sound quality and its catalog of songs.
With an upcoming software update for iPhones and iPads, Siri will learn your habits based on what articles you might be reading, for instance.
But it's also possible that the HomePod could expose Siri as less capable than Amazon's Alexa, Google's Assistant and Microsoft's Cortana, Blaber said.
Addressing Apple's digital assistant, you'll be able to say, "Hey Siri, play Busta Rhymes" "Put Your Hands Where My Eyes Could See, '" and you'll be jamming.
And not only is Apple leading with iOS, but they plan to make it a much more rich and robust platform with new efforts like ARkit, their new augmented reality developer platform. Apple also unveiled the high-end iMac Pro coming in December starting at about $5,000.
Apple says its Safari browser on the Mac will try to guard your privacy by identifying and blocking data files that track you as you move from website to website.
However, letting Amazon blanket the mass market with $49 Echo Dots does not mean Apple is ceding the virtual assistant market to Amazon.
There is a new Siri face on Apple Watch which applies Machine Learning and should theoretically show you the information that you need at this moment (flight, meeting, sunset etc.).