Uber's Head of Cities for the UK Fred Jones defended Uber's record for dealing criminal incidents. "And sometimes there is no bus service, no Underground [metro], so sometimes I use Uber".
Uber's apology came as 150 taxi drivers took part in a protest rally outside the Labour conference in Brighton.
Here's what's really going on with this newest development.
London is one of the world's wealthiest capitals and one of Uber's major markets.
On Friday, Transport for London, the government body that oversees the city's transportation, announced that it wouldn't renew Uber's license to operate in the city beyond September 30 due to its "lack of corporate responsibility" related to safety and security.
It's approach to how medical certificates are obtained.Also, London mayor Sadiq Khan received emails from 20,000 Uber drivers who defended TFL's decision to remove the app's services from the city and it's millions of users.
Why is Uber so controversial? The city's black-cab drivers - who spend years learning the city streets to pass the famed "Knowledge" test - objected to the interlopers who undercut their business. The cabbies feel not only is a new, less qualified company encroaching on their turf, but they are gaining an advantage by not playing by the rules.
However, his register of interests show he remains a member of the GMB - the union that represents many taxi drivers.
According to the Press Association, the Mayor of London "welcomed" the apology.
"The onset of mobile phone booking apps for PHVs is causing concern about whether drivers are able to compete on a level playing field and has led to numerous and costly legal challenges which local licensing authorities are being forced to spend public money on", Cllr Blackburn continued. In the letter, he mentions that Uber has revolutionized the way people move around the world but that they have made some mistakes.
The problem Uber faces, time and time again, comes as a direct result of massive variations in the transportation governance laws in each area of operation.
ARNOLD: OK, but there is still a reason that Uber is popular in London.
Now, as brand-new CEO Dara Khosrowshahi deals with a stunning rebuke from London, the playbook gets another page: fight, but offer some diplomatic humility.
Meanwhile, Uber London started a petition on Change.org to ask TfL to reverse its decision. He made it clear that he alone could not undo much of what has been done by former CEO Travis Kalanick and other now-departed Uber officials. It may help Khosrowshahi as he pushes to meet with Mayor Kahn to resolve the issue.
An appeal against TfL's ruling - which denied the controversial company a licence extension last week - is likely to continue beyond 12 months, allowing Uber's 40,000 drivers to stay in work.
"The last time they audited us to check we were playing by the rules, they found that there were zero errors in our processes".