This week Oculus VR announced the Oculus Go a brand new, completely standalone, and relatively affordable, virtual reality headset.
The all-in-one VR headset is created to be accessible and is made up of "super lightweight" materials, including a new "soft and breathable" fabric for the facial interface.
The Go device fits into Oculus's lineup between the $130 Gear, which needs to be paired with a Samsung phone to run, and the Rift, which requires a personal computer. Users will be able to spin around in place while wearing the headset, but not walk around freely.
But apart from that, Facebook has been making heavy investments in virtual reality hardware in hopes the technology will be adopted by many in the days to come.
Oculus Go is key to Facebook's target of getting one billion people actively using VR, a goal that would be a win for FB stock - and finally justify the $2 billion Facebook spent to acquire Oculus.
Oculus Go UK release date: When's it coming out? This has been made possible by keeping the controller set common for both the headset units. The Go also comes with new lenses that provide wider field of view with lesser glare.
Zuckerberg is betting that the future of VR will be, like Facebook itself, "social", with users sharing experiences across distances.
The standalone VR headset will be shipped with speakers and an individual controller. It works with different platforms and is binary compatible with the Gear VR. But Santa Cruz matched the Rift's tracking capabilities there, and was actually better than the Rift's basic two-camera setup, which can't track controllers if you're blocking its view. Customers are not exactly lining up to buy the Oculus Rift or the HTC VR, as TIME points out, and the larger public is barely aware of the market's existence.
But the tech firm still has to convince consumers that buying a virtual reality headset is worth the price. I know for a fact that the folks behind the 6dof Daydream headsets are working on 6dof hand tracking, and that could ship before Santa Cruz does.